Apple is considering integrating AI-powered search engines into Safari
Apple is actively working on a redesign of its Safari browser to integrate search engines powered by artificial intelligence, according to Bloomberg, citing testimony from an Apple executive in the antitrust trial brought by the U.S. Department of Justice (DoJ) against Alphabet, Google’s parent company. This move could challenge Google’s dominant position in the online search market.
Currently, Google pays around $20 billion per year to remain the default search engine on Safari. However, according to Eddy Cue, Apple’s Senior Vice President of Services, the volume of searches on Safari has recently declined, a trend he attributes to the growing use of AI tools by users.
Eddy Cue believes that players such as OpenAI, Perplexity AI, and Anthropic could eventually replace traditional search engines. Apple is reportedly considering offering these AI-based services as alternative options within Safari.
These remarks had a noticeable impact on the New York Stock Exchange: Apple’s stock fell by 1.79%, while Alphabet dropped by 8.63% as of 4:25 PM GMT. Neither Apple nor Google has commented on the matter at this time.
source of the news: L’USINE NOUVELLE