Digital & Data Analytics Consultant: Nouh Zahi’s Hybrid Journey Across Engineering, Marketing, and AI
Today a senior freelance consultant, Nouh Zahi represents a new generation of professionals at the intersection of engineering, digital marketing, data analytics, and data analysis. With a degree in industrial engineering and an MBA in Digital Marketing (MBADMB – EFAP), he has developed a dual strategic expertise that enables him to bridge the gap between technical teams and business units.
A hybrid profile serving data analytics
His career began in engineering before he specialized in digital. It was at Edenred France, which he joined in 2021 as a digital analyst, that Nouh truly discovered the power of data. There, he implemented a marketing data governance strategy, built an AI team, and supported various departments in leveraging their data, closely aligned with business objectives.
Choosing freelancing for greater impact
Drawing on his experience at Edenred, Oney, and Lebronze Alloys, Nouh Zahi decided to go freelance. He now supports companies like Leroy Merlin in their data marketing strategies. His approach is based on a deep understanding of business objectives, reverse-engineering data needs, and continuous analysis-driven management.
Data powered by AI and the right tools
Nouh relies on a wide range of tools, from Google Analytics and Tag Manager to Power BI, Looker Studio, and AB Tasty for A/B testing. He also uses generative AIs like ChatGPT and Google Gemini, which can interact with data tools to generate fast, actionable insights without the need for a technical interface.
A product-, marketing-, and performance-driven vision
What drives Nouh is his ability to turn data into a lever for transformation. Equally comfortable with business teams and technical leadership, he brings engineering rigor to marketing creativity. His medium-term ambition: to build an agency specialized in data marketing and launch a SaaS solution dedicated to optimizing digital performance through artificial intelligence.
Teaching and sharing knowledge: a core mission
Intervenant aujourd’hui au sein du MBADMB, Nouh Zahi transmet à ses étudiants les leçons issues de son expérience professionnelle : expérimenter, tirer parti de ses erreurs, se confronter à des situations réelles et, surtout, cultiver une curiosité constante. Son credo : dans le digital, c’est la pratique qui forge l’expertise.
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source of the news: BDM
