Continuing its strategy of innovation and digital transformation, AtlantaSanad Assurance has launched “Assia”, the first AI-powered virtual assistant in Morocco’s insurance sector.

Designed to deliver a smooth, interactive, and personalized customer experience, Assia goes beyond being a simple digital tool — it acts as a true virtual advisor.

Available 24/7 on atlantasanad.ma, Assia supports policyholders throughout their insurance journey by:

• guiding them through claims and follow-ups,

• explaining required documents for claim submissions,

• detailing coverage and guarantees for various insurance products,

• offering personalized advice for policy subscriptions or the redemption of savings and retirement plans.

According to Jalal Benchekroun, CEO of AtlantaSanad Assurance:

“The launch of Assia is part of our ongoing innovation strategy and reaffirms our commitment to putting technology at the service of insurance and the insured.”

This initiative builds on previous digital projects, such as a humanized chatbot integrated into instant messaging platforms to simplify quotes, declarations, and claims tracking. With Assia, AtlantaSanad strengthens its vision of combining technological performance with human proximity, offering an increasingly personalized and accessible experience for all its customers.